About me

What’s your background?

My path into design began with a curiosity about people — how they think, learn and connect with ideas. Before moving fully into marketing and design, I studied teaching with a focus on psychology and languages, which sparked my interest in communication and human behaviour.

Later this perspective led me to emotional marketing and UX design. At WUNDER, an AI-driven marketing company, I spent five years working on systems that analyze emotional patterns and translate them into personalized brand communication and digital experiences.

 
What can brands expect when working with you?

I work as a marketing and design allrounder, which means I can contribute across several stages of a project — from understanding audiences and shaping brand positioning to designing interfaces and visual concepts.

By combining research, strategy and design, ideas can move smoothly from concept to execution while keeping a clear and consistent vision. For teams and companies, this often makes projects more efficient and reduces the need to coordinate between multiple specialists.


What makes your approach different?

My work is strongly influenced by emotional marketing and psychology. Instead of focusing only on aesthetics, I try to understand what captures people’s attention, what emotions they connect with, and how design can communicate those feelings clearly.

This helps create communication that not only looks good, but resonates with people.


What inspires you outside of design?

Music, illustration and creative writing play a big role in my life and often influence how I think about storytelling, mood and atmosphere in design.


What tools do you use?

Alongside traditional design tools, I also use modern AI tools to streamline parts of the process. This helps speed up research and production while leaving more time for creative thinking and human-centered design decisions.

Tools

  • Figma
  • Adobe Illustrator, Photoshop, InDesign, Premiere Pro
  • Canva
  • PostgreSQL
  • DALL·E & ChatGPT
  • Logic Pro
  • Microsoft Office
  • WordPress
  • Matomo
  • Elementor Pro

Certificates

Hospitality Luxury Brand Management
Brand Identity & Strategy (Coursera)
Storytelling in Branding and Content
Marketing (Coursera)
Social Media Campaigns with AI (Coursera)
Adobe InDesign (Coursera)

EPICT – European Pedagogical ICT Licence
Integration of IT in Education


Languages

German (native)
English (fluent)
French (B1/B2)
Portuguese (A2)

Contact

I am looking forward to your message.
laura.s7@gmx.at

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