Project
GalaxiPark
About the Project
blending sustainability, technology and community living - inspired by Nikola Tesla.
I worked closely with the founder to translate a visionary idea into a clearly positioned brand and a scalable digital platform.
Scope
Brand Strategy · Emotional Segmentation · Market Research · Brand Book Creation · Tone of Voice Framework · Website Design & Development
The Challenge
GalaxiPark was an ambitious idea — but it needed:
• A clear mission and vision
• Emotional differentiation within a saturated tourism market
• Defined lifestyle-based target groups
• A coherent brand language
• A structured digital architecture capable of explaining a complex concept
The core question:
How do you communicate a future-oriented tourism ecosystem in a way that feels emotional, human and credible, while including the historical person Nikola Tesla?
01
Strategic Foundation Mission & Vision
Together with the CEO, I defined GalaxiPark’s core mission and long-term vision — positioning it not as a traditional resort, but as a future-oriented ecosystem combining innovation, sustainability and belonging.
Emotional Brand Positioning
Key emotional pillars:
• Innovation
• Creativity
• Freedom
• Sustainability
• Harmony
These insights shaped the brand narrative, tone of voice and visual direction.
Target Audience & Market Positioning
• Technology
• Remote work & coworking community
• Sustainable travel
Positioning was further refined through regional tourism research and evolving travel trends.
02
Brand System
Brand Book & Identity
I developed a comprehensive brand system including:
• Brand essence & positioning
• Visual identity (color system, typography, imagery guidelines)
• Tone of voice framework
• CTA logic & micro-copy variations
• Social media and communication templates
Additionally, I structured and formatted the GalaxiPark book to ensure strategic and visual consistency across digital and print.
03
Website
Information Architecture & UX
The goal: clarity within complexity.
The website needed to communicate:
Vision
Workshops
Foundation
Membership
Investors
Career
Contact
I developed:
Website structure
Navigation hierarchy
User journey logic
Scalable content architecture
04
UI Design & Development
Designed in Figma and built with WordPress + Elementor Pro.
Key features:
Custom layout beyond template constraints
• Multi-language functionality
• Newsletter integration
• Contact form
• Interactive terrain map
• Opinion polls
• Accessibility considerations
• SEO basics
• Cookie Banner
• Micro animations
• Responsive behavior across devices
The design emphasizes immersive storytelling while maintaining usability.
The Result
A strategically positioned tourism brand
A clear emotional identity
A scalable digital platform
A cohesive system spanning strategy, brand, print and web
This project strengthened my ability to translate visionary ideas into structured systems — balancing emotional storytelling with clarity, strategy and technical execution.