Casa Anno 1885
Guest House
Branding & Instagram Campaign
About the Project
Casa Anno 1885 is a boutique guest house located in the vineyards of Istria.
The project focused on developing a clear brand foundation — translating the owners’ vision and the atmosphere of the place into a coherent identity and communication strategy.
The project focused on developing a clear brand foundation — translating the owners’ vision and the atmosphere of the place into a coherent identity and communication strategy.
The Goals:
• Launching an Instagram presence
• Strengthen brand awareness
• Position Casa Anno 1885 as a “hidden gem” and exclusive retreat
• Promote authentic experiences and events
• Support booking generation through social media
01
Emotional Positioning & Target Audience
The project began with conversations with the guesthouse owner to understand their vision.
Using the WUNDER Emotion Graph, these insights were translated into core brand emotions.
I defined target groups based on:
• emotional positioning
• interests
• demographics
Using the WUNDER Emotion Graph, these insights were translated into core brand emotions.
I defined target groups based on:
• emotional positioning
• interests
• demographics
02 Brand Materials
Brand Materials
The emotional foundation informed the visual identity:
color palette
typography
tone of voice
Designed to reflect calm, exclusivity and understated luxury.
03
Campaign Strategy
Campaign Objectives
• build a strong Instagram presence
• communicate exclusivity and atmosphere
• reach European travelers seeking unique countryside retreats
• increase clicks to the booking platform
Key messaging
• a private retreat in a hidden Croatian village
• experience Istria like a local
• a place for calm, wellness and reconnection
supported by action triggers
KPIs
• 500+ followers within 2 months
• 4–6% engagement rate per post
• 50+ weekly clicks to the booking platform
04
Campaign Package
Translation of the strategy into content:
• Reel
• Stories
• Post (below)
HIGHLIGHT: INSTAGRAM REEL
Concept
Introducing local wine culture through an interactive format.
Execution
• educational & promotional content
• interactive poll (“red or white”)
• Caption (excerpt):
“Discover Istria’s exceptional wines… Some vineyards even use ducks instead of pesticides — a natural and surprisingly charming solution.”
→ combined with a booking incentive (free wine tasting)
• Reel
• Stories
• Post (below)
HIGHLIGHT: INSTAGRAM REEL
Concept
Introducing local wine culture through an interactive format.
Execution
• educational & promotional content
• interactive poll (“red or white”)
• Caption (excerpt):
“Discover Istria’s exceptional wines… Some vineyards even use ducks instead of pesticides — a natural and surprisingly charming solution.”
→ combined with a booking incentive (free wine tasting)
The Result
• defined brand identity
• structured target audience
• consistent messaging system
• a scalable content strategy for Instagram
• a printed folder -> chapter graphic design